institute of grocery distributors
During my contract at IGD as a marketing manager, I led all event marketing for several departments including supply chain, healthy food, Amazon and digital commerce.
After creating marketing plans, budgets and content for several months, I realised that the go-to-market strategy was missing a key element, so with the next Digital Commerce event, I set about making a change for good.
data capture landing pages
Complete re-design of the event webpages
Focus on the value that customers would get
Pre-launch discount if they signed up for updates, generating FOMO for them, and leads for the business
The numbers behind the creativity
Invite-only webpage sent to 107 email addresses
103 users registered interest
Upon launch of main event page two weeks later, 51 of those users bought tickets that day
47.6% conversion rate for a B2B event
Strategy adopted for every subsequent event