NQA
Certification body for awarding businesses with ISO management standards around the world.
Highlights:
Global Marketing Manager, leading all content, branding, budget and strategy for the UK, EU, MENA and US offices and hiring a new marekting team to support the business.
Enhanced brand identity through website re-design with a stronger emphasis on visual cues, and continuing that design language through all collateral produced.
Exceeded 2023 marketing and sales revenue target of £15 million.
Long and short form content for website, blogs, social posts and PR. Not only the design of these pages, but also the systems for generating a constant stream of content from internal stakeholders.
Marketing strategy for specific growth areas in ISO standards: AI, environmental and cybersecurity.
Team management and external agency management.
Implementation of Trello, Slack, Hootsuite and Dotmailer.
brand refresh
short form social media
Utilising social proofing and cross-channel content
Long form articles
Shorter, more authoritative statement posts with clear imagery.