HIRO

A smart home insurance startup, using the latest technology to make homes safer and reduce the cost of insurance premiums.

To conceptualise and create a working example of the social media launch strategy on a short lead time, providing as a reference point for an external agency.

A pitch-deck and 1-minute video for social media, centred around a competition to educate the general public on smart home technology, in turn generating leads and establishing the brand as a genuine disruptor.

Watch the video below.