NQA

  • Leading all strategy, content, branding and budget for the UK, EU, MENA and US offices, whilst hiring a new internal marekting team to support the business.

  • Through my direction on PPC, ongoing SEO work, improved sales collateral, increased LinkedIn presence, tone of voice, branding direction and team building between marketing and sales, the 2023 revenue target of £15M was exceeded.

  • LinkedIn engagement rates up by more than 15% YoY.

    Improved relationships with all external agencies to ensure understanding and buy-in.

    Consultant satisfaction improved through a new regional event format to engage with membership body.

    Implementation of lead generation tool 'Lead Forensics,' Trello, Slack, Dotmailer and Hootsuite.

  • Leveraging clients

    TO INCREASE SOCIAL PROOFING

    I drew upon NQA's existing clients, built relationships and devised interview scripts for case studies and evergreen quotes.

  • Stronger brand identity

    VISUAL AND COPY

    You can't have imagery that suggests one thing and a tone of voice that suggests another. I aligned both to compete with larger industry players like BSI and make NQA stand out from the crowd.

  • New collaborations

    PODCASTS AND KNOWLEDGE SHARING

    Working with NQA's topic experts, I crafted new opportunities to showcase the business and shine a light on how NQA supports current clients for greater results.