World Energy Qatar

  • Using my event marketing experience from IMechE, London Business Conferences and IGD, I was contracted to plan, implement and execute a £300,000 marketing strategy for an ambitious new event in Oil & Gas for Qatar Petroleum, with their event partner, ROTA Exhibitions.

  • Approval of the go-to-market strategy from Qatar and Greece.

    The design and launch of World Energy Qatar, proudly producing every word of copy for the website, social media posts, blog and sales emails, after vetting design agencies to help with the build.

    Successful collaboration with international teams, both internally at ROTA and Qatar Petroleum, and with external PR and systems agencies.

  • International, multicultural experience - able to collaborate with others to produce the best business outcome.

    Proven ability to work independently or as part of a team.

    Unafraid to get involved in every aspect of marketing, support sales and be an integral voice in negotiations.

  • Website design

    STRONG AGENCY RELATIONSHIPS AND NETWORK

    I interviewed a myriad of design, SEO and PPC agencies in the UK, Greece and Qatar to find the right project partner, and cultivated our working relationship to be the middleman between agent and stakeholder.

  • Country-specific marketing strategies

    BESPOKE MESSAGING TO INCREASE SALES

    I worked with ROTA's Greek graphic design team to devise content to drive fear of missing out and opportunity from World Energy Qatar, segmented the data I had purchased and distributed this messaging to all major contacts in target countries.

    This delivered open rates higher than standard at 32%.

  • Free Knowledge sharing events

    BREAKFAST BRIEFINGS TO INCREASE ANTICIPATION

    Working with the Production Manager, I organised, marketed and attended multiple breakfast briefings around the UK and Europe, where my email and phone campaigns brought together over 100 C-Suite level executives from target companies to take part and commit to the Doha event.