Trusted Clinics
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A comparison website dedicated to finding the best dental providers in the UK.
A B2B SaaS platform for dental clinic owners to improve their CRM, data management, customer satisfaction and to increase sales with new and existing patients.
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Create a content-rich, SEO friendly website from scratch, with a small team of remote workers and a timeline of two months.
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My role was 'Head of Creative,' leading all content writing and video tasks, managing people, editing and reviewing all copy, as well as working with the developers to create a simple user journey.
The site launched and the business quickly ranked on Google, second only to BUPA.
Scroll down to see some examples.
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Onboarding dentists
CREATING A SaaS PLATFORM
This wasn't just a consumer site. It was a full-service SaaS with a backend to help dentists manage clients and convert more leads.
With my background in sales, I was integral in signing up dental practices who would benefit from the front end exposure and the back end systems.
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Brand Partnerships
SOCIAL PROOFING TO ENHANCE MY COPY
After extensive research, I rolled up my sleeves and found the business some key partners who added credibility and content to my copy, enhancing the site's trust and conversion rates.
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Comprehensive Content Pages
DETAILED AND ACCURATE TECHNICAL COPYWRITING
Every type of dental treatment had to be researched, checked with experts and then written in multiple forms to provide knowledge and build trust with the reader.